As mentioned in a recent LAC newsletter, my word for 2017 is impact. With everything going on in the world lately, these last few months have had me really evaluating how I am making a (positive) difference—with my clients, in my community, in the environment, and more.
And as a full-time freelancer, you bet I've been taking a hard look at how I can connect this service-driven side to my business goals. Being quite honest here, ever since I graduated college my major focus has been on making money and figuring out how to financially support myself and my ambitions.
But now it's time to reconcile two things that I've always internally thought were at odds with each other: making money and doing good in the world.
What I'm realizing now is that how much revenue you earn is actually a pretty good indicator of your impact on the world. If we consider the basic principles of supply and demand, the more revenue you bring in reflects a certain level of demand—people who are seeking your skills, services, expertise, and specific impact on the world.
And I know money is certainly not the only measure of impact. There are so many people out there who are making a huge difference in the lives of others without earning large amounts of revenue.
But here's the thing: maybe they should be making more than what they earn currently. How might we all be playing the small game financially, and not openly valuing our impact for what it's truly worth?
Making money does not have to conflict with your values. In fact, it's necessary in order to act on your values. If you can't sustainably grow your business or keep yourself afloat, how can you possibly expect to amplify your impact?
Let's stop getting that "icky" feeling when we talk about revenue and profit. Let's celebrate it as an indicator of success and impact.
And if you really want to talk numbers, check out this calculator that shows exactly how you can scale your impact and influence the lives of those around you.
How to Scale Your Impact and Make More Money
What if your impact reached thousands of people? Maybe even millions?
Sounds a bit daunting, right?
The good news is that the digital world makes it easy to share that knowledge with all those people. Online courses in particular are an increasingly effective way to reach more and more people and scale your impact in a sustainable way.
If you've ever thought about creating an online course, I highly recommend Danny Iny's flagship program, the Course Builder’s Laboratory.
The Course Builder’s Laboratory is the most comprehensive program out there. Inside, you will get eight modules that will teach you the entire system for creating predictably profitable online courses.
From zeroing in on a promising course idea, to validating it with real sales, all the way to building a course people will want, CBL will take you through a proven step-by-step process.
In addition to that, the Course Builder’s Laboratory comes with templates and scripts to help you eliminate guesswork and unnecessary effort – including email scripts, webinar templates, and sales call scripts for reaching out to people in your existing audience or personal network.
The really awesome thing is that you will be getting a lot more than just the core CBL material. As soon as you join the Course Builder’s Laboratory, you will be assigned a personal course-building coach. This is someone who’s been extensively trained in the CBL process, and has worked through it with dozens of entrepreneurs. Your coach will work with you for the entire duration of the program, giving you feedback and helping you if you ever get stuck.
We all have a skill to share or something to teach. What is yours? I'd love to hear in the comments below!